SEO 2017 – The Complete Guide (Part 1)

Looking to learn 2017 SEO techniques that really work? Tired of wasting your time learning useless information that’s been repeated over and over? Today you learn something different and new.

My name is Chase Reiner and my goal here is to show you what’s possible for you as an SEO in 2017. In this tutorial (Part 1) I cover many topics briefly so that you know what’s going on in 2017. The following tutorials will encompass a more refined scope into how to implement certain strategies we discuss here.

Here’s what we touch on:

Ranking Signals: What matters these days? Google is taking into account user experience signals much more heavily these days. Why? Because it wants to give it’s people what they are looking for!

We cover other ranking signals as well such as links, citations, social signals, branding, on page seo, etc.

Back Link Building: back link building is of course still a thing! Google love to see links but should you be spending your time back link building or focusing on other efforts?

On Page SEO: We discuss the anatomy of a page with perfect SEO and how to implement amazing search engine optimization into our own campaigns.

Off Page SEO: We discuss where this time should be spent.

SEO Tools: I briefly cover some of the tools I use and I walk you through a sick tool called SEO profiler to perfect your on page SEO.

Semantic Indexing: We talk about how Google semantically ranks pages and why that’s important.

SEM: I talk about why search engine marketing should be considered in 2017.

Visual Marketing: I point out that visual marketing is trending unlike ever before and we should definitely spend our time optimizing our websites with media.

SMO: I discuss how social media optimization can be helpful to businesses these days.

Content Marketing: Content marketing can either be outsourced or done in house depending on your knowledge or time frame.

Social Media Automation: SMA is huge these days and the people who are doing it right are making tons of connections in a very short amount of time.

Site Indexing: We talk about how Google indexes sites in 2017 with it’s new mobile first update.

Local SEO: We discuss different ranking factors and techniques for ranking locally.

SEO Leaders: We talk about who to follow and who to listen to when it comes to online marketing.

Email Marketing: We talk about email outreach and I show you some automation tools that I personally use.

Link Siloing: We talk about site link structures and passing link juice to the pages that matter on our sites.

External and internal linking: We talk about when it’s important and how frequently we should be linking throughout our pages and articles.

OG Data: We discuss how to optimize or edit open graph data to be more visually appealing on social media platforms like Facebook, Twitter, and Google+.

Where To Learn SEO: I give you some hints and tricks on where to go about learning white hat SEO techniques.

Understanding KPI’s: I tell you how important it is to figure out your key performance indicators.
Black Hat SEO: I talk about how it’s important to learn 2017 black hat seo to better understand white hat SEO.

Site Infrastructure and Content Layouts: Having a well structured site with content that makes since is super important to having Google better understand what it is you’re trying to rank for. That means having a Home, about, services, contact, terms of service, privacy policy, and whatever else page you’re going to need to send those on page signals to Google.

Schema Markup: We briefly cover the important of Schema data and how it can help improve your click through rates which will correlate to higher organic SERP rankings.

SEO Best Practices: We talk about how to go about doing SEO without over optimizing your pages.

Keyword Density: We talk about how having too high of a keyword density in certain scenarios can be bad.

Review Generation: We discuss the important of reviews and how they can effect your position on Google and even your conversion rate.

CRO: We don’t talk too much about conversion rate optimization other then the importance of having low bounce rates as user who are pogo sticking back to the search results and clicking / converting with your competitors are sending signals to Google saying you’re site isn’t as relevant as your competition.

If you guys liked what I have to say or would like to contact me for any reason please send me a email at

If you want to continue learning this stuff please check out my other tutorials where I show you how I do local SEO, blog seo, and other social media marketing techniques.

I will make sure to update this guide with a part two once I see more specifically how you all respond and what you’re looking to learn moving forward with 2017 SEO. I could continue in a number of ways whether it be PPC advertising, SMM, CRO, A/B split testing, podcasting, local seo techniques for 2017, etc.


  1. Would be great to see some slides or something onscreen for us visual learners. I'm 7 minutes in and i'm having trouble keeping track of what you've discussed.

  2. Sina T says:

    خوب بود ولی میشد خیلی خلاصه تر ارایه داد 🙂

  3. M A Khayer says:

    Thanks for the great video. can you please write the name of tools to inspect a site.

  4. JeffRoom says:

    Hey man, thanks alot for the awesome content you give out! I'm a 15 y/o artist struggling with school because I spend my time learning about business, self-improvement and creating my art. Currently learning how to promote myself better and how to make money online. You're helping alot with your content! Thanks again, man.

    Rock on!

  5. Steve W says:

    Hey Chase, awesome video. I work for an SEO company that does local SEO but am looking to branch out on my own. I have so many questions but a big one I am hoping you can answer is, how important are geographic locations in title tags? Are they necessary? or should title tags be focused on keywords and a compelling statement to entice users to click.


  6. Amazing… thank you so much!

  7. Karl Anders says:

    fake negative google my business reviews have hit my business website rankings. If google are going to use "social signals" for ranking they should make sure it's not possible to leave fake 1 star reviews for businesses.

  8. hi there do you do any seo services,

  9. ever use scopeleads for email?

  10. Quick question. I know it's a bit of topic for this specific video but when it comes to all of this link building. Let's say I link my restaurant website to my restaurants twitter Bio. If I post something on twitter and people comment on it and share it is that considered back linking do to the fact that the twitter account has the website linked to it? Or do I have to put the actual URL on every content I post so that the URL physically spreads aswell?

  11. hi i have a question for local n.a.p i have my business name listed and just shorten the name branding logo with new shorter name how do i go about changing citations should i keep long name and just have domain pointing to shorter namw only

  12. Andrew Copp says:

    It's a good rap song hahahahhaha

  13. Denis Agca says:

    Your Videos are so great! Really helpfull information! Thank you so much! Thought about patreon?

  14. Thanks Chase. I like your style of demonstrating what you've learned: what works/doesn't. I appreciate you sharing your experience. More experts need to do so.

  15. sir,do you have any ebook / pdf ?

  16. Absolutely Awesome Chase!!

  17. Whitney L says:

    So if the keyword you're going after isn't in the brand name, do you recommend using a different URL? Example Hybrid BatteryDoctor vs AffordableHybridBatteryRepairTampaBay?

  18. Hey chase, Big fan English is not my native language. It would really helpful if you put subtitles in your videos. Thank you for such awesomeness (Youtube doesn't generate subtitles in your videos i don't know why). Thank you once again your big fan

  19. Joshua Bates says:

    Can someone tell me what schema markup is? Thanks!!

  20. wow , Chase , Wow ….Thanks for listening ….So grateful for this education series …T
    his is the Go to channel for the most comprehensive and up to date guidance on everything SEO

  21. wow , Chase , Wow ….Thanks for listening ….So grateful for this education series …This is the Go to channel for the most comprehensive and up to date guidance on everything SEO

  22. donotenter says:

    Good introduction to the series "SEO 2017 – The Complete Guide" ; and the subject, it's pitfalls, introduction to the acronyms involved; their importance and things to avoid – I subscribed. A very plainly presented and down-to-earth discussion of what to understand about SEO – even if we designers SHOULD bother with SEO. Excellent. Thanks Chase.

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